green banking or green pockets?
I saw this picture at a business expo last week, insinuating the bank is about the green:
Further, they handed out a flier explaining they give you 5% yields for using your check card… and in smaller print explain that the bank plants a tree (via the Arbor Day Foundation) for every new “Go Green” account opened during the year (how about if you go in and ask for a plain ol’ checking account? Does it qualify?).
That’s their green spiel. In it’s entirety.
Oh, except at the bottom of the flier where it says it’s printed on recycled paper (post-consumer fiber content percentage is noticably missing).
Is this all we expect from the term “green”? Do any of you feel the implications of such ads are acceptable? If not, is their a way to stop it? Should the responsibility to support “greener” initiatives ultimately fall on the consumer, or the businesses and their marketing departments?
